Each week Fard Johnmar, Envision Solutions' founder, offers insight, information and commentary on healthcare-related issues on his blogs, Envisioning 2.0 and HealthCareVox.  Click the links below to read some of the best posts from both Weblogs. 

Parsing BiDil's Failure
Heralded by African American heart specialists and derided by critics, NitroMed's flagship heart failure medication BiDil has generated a lot of discussion and heated rhetoric.  However, despite the controversey surrounding the medication, sales of the drug have been less than satisfactory.

Read this article to find out why neither poor marketing or race-based medicine can be blamed for BiDil's failure.

Is TV Media Biased?

Earlier this year, conservative think tank, the Business and Media Institute (BMI), released a report suggesting that television media has a "recurring . . . bias against the pharmaceutical industry."  While no one would argue that many TV journalists view drug firms positively, there is more to this story.  Click here to read another take on BMI's data.   

Can Big Pharma Advertise Its Way Out Of Trouble?

In an intriguing May 2007 article published in Pharmaceutical Executive, marketing consultancy CoreBrand suggests that drug firms can bolster their image by investing in corporate advertising.  CoreBrand's analysis is intriguing, but can the pharmaceutical industry really advertise its way out of trouble?  Click here for one answer. 

Blogs Or Social Networks:
Which Online Tools Will Physicians Flock To?

Physicians are increasingly relying on the Internet for news, treatment tips and other information.  Also, doctors are contributing to the pool of available online health content by launching and participating in blogs.  However, recently physician-only social networks like Sermo have begun to attract attention.  These trends beg the question: Will physicians flock to blogs or social networks? 

Click here to read an article on this topic developed by Envision Solutions for the May 2007 edition of MD Net Guide.