Each week Fard Johnmar, Envision Solutions' founder, offers insight, information and commentary on healthcare-related issues on his blogs HealthCareVox* and Envisioning 2.0. Click the links below to read some of the best posts from both Weblogs.
It's Data Heaven For Internet Marketers
Recently organizations as diverse as the Pew Internet and American Life Project and Radio One have been releasing data that gives us a very good understanding of the current US Internet landscape. These studies have debunked persistent myths and identified hardening trends. Read the following blog posts to learn about two important studies that have appeared over the past few months.
-Digital Divide Closes: Two-Thirds Of African Americans Online
-Pew: High Speed Hesitation Continues For Low Income Americans
*In July 2008, HealthCareVox was named one of the top 50 English-language health blogs in the world by edrugsearch.com. Click here to view the list.
Big Pharma Opens Up
In the Fall 2007 edition of Envisioning, we focused on the concept of radical transparency and asked whether the pharmaceutical industry was ready to practice this communications strategy. While drug firms are still closed-mouth about many subjects, they are starting to open up. This blog post discusses the impact of a decision by a dozen pharmaceutical companies to reveal details about their financial relationships with non-profit groups.
|
|
Three Mobile Trends To Watch
Apple's iPhone has generated significant excitement amongst consumers and industry analysts about the US mobile phone market. New data suggests the device is helping to jump-start Americans' use of advanced technologies such as the mobile Internet and streaming video.
Clearly, the mobile market is poised to evolve significantly over the next few years. Health marketers need to understand which changes are most likely to occur and how to react to them effectively.
Click here to read an in-depth article about the iPhone's impact and the current and future US mobile phone market.
|
