Connecting With Patients, Overcoming Uncertainty:
Managing The Risks & Regulatory Issues Associated With Pharmaceutical Social Media Monitoring & Marketing
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Overview

In 2007, Envision Solutions partnered with market influence analytics company TNS Media Intelligence/Cymfony and law firm Seyfarth Shaw to produce the pharmaceutical industry's first white paper dealing with the legal and regulatory issues associated with social media marketing. 

In the absence of FDA guidance on marketing using blogs, social networks and other social technologies, drug firms’ marketing, compliance and legal staffs must work closely to design initiatives that are sensitive to FDA concerns. This paper provides a framework to clarify and mitigate the risks of a range of social media initiatives.

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