Overview

Currently, hundreds of patients, healthcare professionals, policy experts and others are writing healthcare-focused blogs or Weblogs.

These blogs are poised to have a significant impact on patients, providers, pharmaceutical companies and other players in the healthcare industry. Given this, no one can afford to dismiss or ignore the emerging healthcare blogosphere.

This 110-page report is filled with valuable insights and information about the past, present and future of healthcare blogging. Readers of this report will learn:

• Who is blogging about healthcare and why they are doing it.

• How healthcare blogs may impact the physician-patient relationship, treatment practices, consumer-driven healthcare, communications and more.

• Why pharmaceutical companies, biotech firms, medical device manufacturers and hospitals have been slow to embrace blogs and why their fears may be misplaced.

• The pros and cons of blogs for healthcare non-profit organizations.

• How to learn about and track the healthcare blogosphere.

• How to start and maintain a successful organizational or individual blog.

This report also features commentary from seven prominent Weblog experts, patients and educators, including Steve Rubel and B.L. Ochman.

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